Progresif Celullar Sdn Bhd was launched in July 2014, resurrecting B-Mobile. The telecom company moved quickly to raise the bar for professional services. With a clear goal in mind, the company was quick to establish a better network for its customers.
Progresif released its official brand concept and logo last year. It is reported to have nearly doubled its customer base in the span of just six weeks since the launch of its Free SIM campaign, from 40,000 to over 75,000 customers.
As of January 2017, Progresif has over 150,000 subscribers and the number is expected to grow with the introduction of new services and continuous upgrading of its infrastructure. It is currently moving ahead with its plan to launch 4G LTE services as the core systems and base stations are already 4G-capable. However, Progresif’s main focus is to provide the best customer experience and strengthen customer relations before expanding further.
As Progresif continues to expand its products and services portfolio, 4G is a natural progression. Subscribers can expect a drastic improvement in data speeds, as the young company takes small steps towards realising its bigger plans.
The telecom company is also moving into a new corporate headquarters, located in the easily
accessible commercial area of Gadong, to further expand their business operations, and majority of operations will be centralised there.
The new headquarters is designed to consolidate operations and create a more efficient and creative work place in line with the culture of the Progresif brand. The facility is also intended to be a hub for technology development, in accordance with the telco’s commercial strategy to introduce 4G LTE network and new enterprise solutions including smart nation technology and a commercial data centre.
According to Chief Marketing Officer Devin Edwards, Progresif plans to move to the new 55,000-square- foot facility by May 2017 in conjunction with its third anniversary. “It will house Progresif’s corporate offices, training and development facilities, a retail flagship store, commercial data centre, enterprise solution showroom, to be developed in partnership with Huawei, and a Start-Up Technology Incubation Lab,” he added.
A number of projects are already in the pipeline and these will focus on innovation and commercialisation activities relating to technology, inventions and patents from various educational institutions and ICT start-ups.
Devin said that apart from developments in telecommunications, Progresif is also active in promoting its brand by building a community and exploring Brunei’s progressive social eco-system through the relationships they foster with people who are doing things in the market that no one has done before, and not yet well-promoted.
“One of the fundamental pillars of our corporate social responsibility is to raise awareness of these individuals, businesses and entrepreneurs who are doing things that we feel are progressive, and tie them to what they try to promote as a brand,” he said.
In June 2016, Progresif stamped its might on the global arena and made Brunei proud by winning two prestigious accolades at the Asia Communication Awards. The telecom major received the Best Brand Campaign award and Best Engineering Project of The Year 2016 for Asia award at the renowned event.
“These awards are the best possible recognition for the hard work and dedication of the marketing and engineering team and the entire staff of Progresif, and it would not have been possible without the support of our partners and the overwhelming response from our customers who have voted for our way of conducting business by becoming part of the ‘Progressive’ movement,” chimed Devin.
Currently, Progresif has a 260-strong workforce, of which 94 per cent are locals.
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