BANKING & FINANCE
Redefining the Essence of Banking And Finance
Established in 1994, Baiduri Bank is a member of the Baiduri Bank Group, one of the largest providers of financial products and services in Bunei Darussalam. Baiduri Bank’s vision is to become the leading and preferred financial partner, empowering individuals and businesses to achieve financial success in a changing world.
Standard & Poor’s (S&P) maintained the bank’s credit rating of A-/A-2 with a stable outlook in July 2024, securing its position as the conventional bank of reference in Brunei with great regional potential. With initiatives aligned t Brunei Vision 2035, the bank continues to transform their customer experience, support economic diversification, and engage the community impactfully.
Global Recognition
Baiduri Bank’s growth in key business areas and robust financial performance have been recognised internationally, with a host of prestigious awards, most notably from The Banker and Euromoney, consolidating their position as a trusted financial leader.
“Each accolade we earn is a testament to the trust and loyalty of our customers and the unwavering dedication of our employees. These achievements inspire us to raise the bar higher each year and set new benchmarks in the financial industry, while continuing to deliver exceptional value and service to the people of Brunei,” said Chief Executive Officer at Baiduri Bank Ti Eng Hui.
Pioneering Digital Transformation
Baiduri Bank is at the forefront of Brunei’s digital transformation and economic diversification efforts, in linewith Brunei Vision 2035. Central to this is the continued migration of the bank’s core banking system to Temenos’ cloud- based SaaS platform—the first of its kind in Brunei. This innovation enhances scalability, streamlines operations, and delivers secure, tailored banking experiences, setting a new benchmark for efficiency and customer satisfaction. The bank also adopted artificial intelligence (AI)-driven credit risk management, significantly reducing loan approval times and empowering small and medium-sized enterprises and individuals to access financing quickly and confidently, paving the way for greater financial inclusion and economic growth.
The launch of Baiduri Invest in September 2024 marked a significant milestone in empowering Bruneian investors. The intuitive platform is designed to simplify investing, provide global market access, and deliver advanced tools suited for all levels of expertise, enabling them to make more informed decisions while benefiting from the assurance of accessible local support.
Baiduri Bank strengthened its position as a leader in cashless solutions with the launch of Tap2Pay in November 2024, Brunei’s first near field communication (NFC)-enabled mobile payment system, providing micro, small and medium-sized enterprises (MSMEs) with a simple and cost-effective way to accept payments. Complementing this, Baiduri QPay enables seamless QR-based transactions for businesses and UnionPay Debit Cardholders, supporting the nation’s drive towards a digital-first economy.
Sustainabilty and Community Engagement
Baiduri Bank established a dedicated Sustainability Committee in March 2023 to drive its commitment to aligning with global sustainability standards. By the middle of 2024, the bank had completed a Materiality Assessment and developed a clear and focused long-term sustainability strategy.
There are three key pillars under the Core Sustainability Strategy: People, Process, and Planet, reflecting the bank’s commitment to a balanced and impactful approach to sustainability.
The People pillar focuses on talent attraction, development, and retention, alongside initiatives supporting employee well-being, diversity, and inclusion. The Process pillar highlights the bank’s commitment to digitalisation and innovation, cybersecurity and data privacy, and enhancing the customer experience. Meanwhile, the Planet pillar addresses pressing global challenges such as climate change, sustainable financing and banking, and sustainable procurement practices. Together, these pillars ensure that the bank’s sustainability initiatives remain relevant, measurable, and impactful.
Complementing its sustainability strategy is a comprehensive corporate social responsibility (CSR) programme, designed to engage, empower, and enrich the communities it serves. The CSR programme amplifies the bank’s sustainability efforts under three key pillars: Social, Economic and Environment. This holistic approach ensures that the bank not only advances sustainability within its operations but also makes a meaningful difference across the communities it supports.
Flagship programmes like the Baiduri Masters and Let’s Give Back This Ramadhan exemplify the bank’s dedication to fostering a culture of giving and volunteerism, directly benefiting those most in need. Through strategic partnerships with organisations such as the Brunei Economic Development Board (BEDB), Darussalam Enterprise (DARe), the Authority for Info-communications Technology Industry of Brunei Darussalam (AITI), Shell LiveWIRE, and the Young Entrepreneurs Association Brunei (YEAB), Baiduri Bank continues to empower businesses and individuals to achieve sustainable growth and success.
Initiatives such as the Baiduri Lokal Market, that promote conservation efforts, waste reduction, and eco-conscious practices, reflect the bank’s vision of balancing progress with responsibility.
Empowering People For Future Success
Baiduri Bank’s success is deeply rooted in the dedication and expertise of its employees. Recognising the importance of talent development, the bank invests in initiatives such as the Leadership Academy and the Emerging Leaders Mentorship Programme, enriching its workforce with the skills and knowledge needed to remain future-ready in an evolving industry.
The Employee Wellness Initiative (EWI) fosters a healthier and more engaged workforce by encouraging employees to prioritise physical and mental well- being. These efforts earned Baiduri Bank the Brunei Employee Engagement of the Year award at the Asian Management Excellence Awards 2024.
Driving A Future Of Progress And Possibilities
As Baiduri Bank continues to advance, it remains committed to driving innovation, fostering growth, and empowering communities. Focused on delivering transformative and innovative solutions, the bank is poised to lead the nation into an era of possibilities, championing progress through digital transformation, sustainable practices, and meaningful collaborations.