AUTOMOBILE INDUSTRY

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Brunei Darussalam has seen an increasing range of electric vehicles (EVs) on the market in recent years, complemented by the availability of charging facilities. In 2022, Brunei Shell Marketing Company Sdn Bhd (BSM) launched the country’s first retail rapid charging station. Various distributors have also demonstrated their commitment to developing the charging infrastructure in Brunei, with strategically positioned charging points across the country.

In July 2023, a memorandum of agreement (MoA) was signed between Centre for Transport Research (CfTR) of Universiti Teknologi Brunei (UTB) and Grand Motors Sdn Bhd for a research collaboration on the development of a solar-powered EV charging station.

The primary objectives of this research are to assess the viability of implementing such a charging station and to evaluate the economic factors associated with its operation. By conducting this analysis, the research aims to support and promote the use of EVs in Brunei, supporting the country’s sustainable and clean transportation goals.

As outlined in the Brunei Darussalam National Climate Change Policy (BNCCP), Brunei aims to increase its EV share up to 60 per cent of total annual sales by 2035. This strategy will be carried out by the Electric Vehicle Joint Task Force (EVJTF), co-led by the Ministry of Transport and Infocommunications (MTIC) and Department of Energy at the Prime Minister’s Office.

The EVJTF recently completed a twoyear Electric Vehicles Pilot Programme, which began in 2021. The taskforce is currently assessing options to further move forward the strategy.

EV potential

As an oil and gas producing country, Brunei has a high potential to become renowned and a great example in the world stage if the country can one day fully embrace EVs. This was shared by a senior official from BYD (‘Build Your Dreams’), a leading Chinese new energy vehicle (NEV) manufacturer.

“In my opinion, I believe that Brunei can push to popularise EVs. The pace can even be faster than Singapore. This is because from the aspects of overall economy, environmental conservation as well as energy, EVs are essential for the Brunei market,” General Manager of Asia Pacific Auto Sales Division from BYD Auto Industry Company Limited Liu Xueliang said.

Talking about the important component for EVs to be successful in Brunei, Liu Xueliang added that EV is a new industry. As such, its progress or development can only be achieved with government support. “For example, in China, the government provided vast support for the progress of EVs,” he said.

However, such support will not be permanent, said Liu Xueliang. It will slowly decrease as the industry grows. “Many countries have provided taxfree and incentives for EVs. I hope that Brunei will provide EVs a fair chance to progress further.”

QAF Auto

QAF Auto Sdn Bhd has been the exclusive importer and distributor of BMW vehicles in Brunei since 1996. As the leading premium automotive brand in the country, BMW stands as a symbol of luxury and driving pleasure, a reputation upheld by QAF Auto through years of dedication and excellence.

Sustainable mobility

2023 marked a momentous turning point for QAF Auto as the company embarked on an electrifying journey in Brunei with the introduction of three fully electric BMW models – the BMW iX3, BMW iX, and BMW i7.

The BMW iX3 and BMW iX embody a fresh new take on the Sports Activity Vehicle (SAV) concept, whereas the BMW i7 Sedan is the first-ever allelectric 7 Series designed by BMW. All three models are fitted with the fifthgeneration BMW eDrive technology, which features a highly integrated drive unit bringing the electric motor, power electronics and transmission together within a single housing. It also includes a high-voltage battery with state-ofthe- art battery cell technology.

QAF Auto has also started establishing a robust Destination Charging network across the country in partnership with local companies, cultivating a sustainable ecosystem for future generations. Owners of BMW electric vehicles (EVs) can gain access to charging facilities at the Baiduri Bank headquarters, Radisson Hotel Brunei, Service Master Enterprise and with more to come.

Continuing its dedication to sustainable mobility, QAF Auto in collaboration with Brunei Shell Marketing Company Sdn Bhd (BSM) recently unveiled the country’s second Shell Recharge DC charger at the BMW showroom in Beribi. The cutting-edge EV charger represents a significant stride towards a more eco-friendly and energy-efficient automotive landscape in the country.

Enhanced facilities

QAF Auto’s recent renewal of its certification as a BMW and MINI approved Body and Paint Shop further reaffirms its unwavering dedication to excellence. With premium services, original parts, environmentally friendly paints, and highly trained technicians, QAF Auto strives to deliver unparalleled quality and sustainability in every aspect of their operations.

In addition, trained experts ensure the value retention of BMW models with original BMW parts, both for BMW vehicles with combustion engines and EVs. The enhanced body and paint shop can now house seven vehicles with two-post and four-post lifts, as well as a new spray booth, preparation area and aluminium repair bay.

A cleaner tomorrow

QAF Auto welcomed 2024 with a strong start, unveiling two new additions to its EV portfolio: the BMW i5 and BMW iX1. Expansion of its charging network is also in the pipeline, further propelling the shift towards EVs.

“Embracing the ambitious trajectory of Brunei Vision 2035, our commitment at QAF Auto extends beyond mere development; it is about forging a robust infrastructure that not only meets but exceeds the benchmarks for a sustainable future. These new BMW EVs herald a new era of innovation and responsibility, aligning perfectly with our mission to redefine mobility in Brunei,” said General Manager of QAF Auto Alisa Khoo.

“Together, we are dedicated to spearheading the transition towards greener transportation solutions, underscoring our unwavering dedication to environmental stewardship and the realisation of a brighter, cleaner tomorrow for all,” added Khoo.

As Brunei charts its ambitious trajectory towards Brunei Vision 2035, QAF Auto stands as a beacon of progress, spearheading the transition towards greener transportation solutions.

QAF Prestige

Established in 1997 under QAF Prestige, Porsche Brunei has not only maintained its esteemed position as the exclusive importer and dealer of Porsche vehicles and genuine spare parts but has undergone a transformative business growth journey over the past few years.

First and foremost, Porsche Brunei has strategically captured a significant share of the luxury sports car segment, solidifying its presence as a prominent player in the market. Its commitment to excellence and innovation, under new leadership, has resulted in an impressive quadrupled volume growth within the last four years. This remarkable achievement is attributed to the successful implementation of various growth projects that have expanded its market reach and customer base.

Porsche Brunei’s emphasis on providing a qualitative and personalised customer experience has reinforced the brand’s presence and strengthened relationships with its clients. Through constant enhancements and perfection in customer service and engagement, Porsche Brunei has elevated the overall satisfaction levels among its esteemed clientele.

Porsche Brunei has been at the forefront of innovation by introducing the first EV sports car into the nation. Its groundbreaking entry into the electric vehicle EV market with the Porsche Taycan reflects its dedication to shaping the future of sustainable mobility. In addition to the introduction of EV, Porsche Brunei has established Porsche Charging Solutions, further contributing to the growth of electric mobility in the country.

Beyond its sport cars, Porsche Brunei actively contributes to youth empowerment by supporting local educational initiatives and fostering talent development. This commitment extends to a substantial increase in local employment opportunities, aligning with its focus on driving positive economic impact within the community.

Sustainability is a core value for Porsche Brunei, and its efforts in this regard include a high focus on implementing eco-friendly practices across its operations. From sustainable business practices to environmental consciousness, Porsche Brunei is committed to making a positive impact on both the local and global levels.

Pioneering the EV scene in the nation

In the dynamic landscape of the evolving automobile industry in Brunei, QAF Prestige has assumed a pioneering role, especially in the realm of EVs. Over the past three years, its successful journey in the Battery Electric Vehicle (BEV) domain has positioned QAF Prestige as a trailblazer in embracing sustainable mobility solutions.

As a pioneer in EV adoption in Brunei, QAF Prestige has been at the forefront of introducing innovative electric models, including the revolutionary Taycan, which has garnered acclaim for its performance and environmental consciousness. Its commitment to shaping the future of transportation extends beyond the vehicles themselves. Looking ahead, QAF Prestige’s vision includes expanding the BEV infrastructure in Brunei. The company is set to introduce its second DC charger, enhancing accessibility and convenience for EV users. Moreover, the plan involves establishing more Porsche Destination Charging (PDC) stations, creating a comprehensive network that caters to the growing demand for sustainable driving options. In anticipation of the changing automotive landscape, QAF Prestige is excited to announce its forthcoming introduction of the Macan BEV. This represents a significant step towards offering a diverse range of electric options to cater to varying preferences and needs. With these initiatives, QAF Prestige is not just adapting to the future; they are actively shaping it, bringing sustainable and highperformance electric mobility to the forefront of Brunei’s automotive industry.

The iconic tale of the Porsche 911

The Porsche 911, an enduring icon in the world of sports cars, celebrated its 60th anniversary in 2023, marking a remarkable journey that began in 1963. Porsche Brunei joyously celebrated this milestone with an iconic drive with local 911 owners to Temburong District where they were surprised with the unveiling of the only unit of the 911 Dakar in Brunei.

Designed by Ferdinand ‘Butzi’ Porsche, the 911 stands as a testament to the brand’s commitment to innovation, performance, and timeless design. The 911’s legendary status is rooted in its distinctive features and a rich history of performance excellence.

Characterised by its rear-engine layout and iconic silhouette, the 911 has evolved through multiple generations, maintaining its unmistakable identity while embracing technological advancements.

What truly sets the Porsche 911 apart is its ability to evolve without losing its essence. The design has remained true to its origins, maintaining the iconic round headlights, and sloping roofline. Each generation builds upon the success of its predecessor, incorporating cutting-edge technology and engineering advancements.

As a legendary sports car, the Porsche 911 is not just a vehicle; it is a symbol of automotive excellence, a timeless icon that has captivated enthusiasts for six decades. Its enduring legacy and continued innovation make the Porsche 911 a true legend in the world of sports cars.

“At QAF Prestige, we are committed to delivering inspiring moments of luxury sports car experience.” – Lahiru De Silva, General Manager of QAF Prestige.

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Brunei Press Publications