• BORNEO BULLETIN YEARBOOK 2025

MODERN LIVING

A Year of Progress and Positive Impact

The embodiment of sheer driving pleasure, BMW is undoubtedly one of the most reputable brands in the automobile industry. QAF Auto Sdn Bhd has been the exclusive importer and distributor of BMW vehicles in Brunei since 1996, a testament to its relentless pursuit of excellence. 2024 has been a meaningful year for QAF Auto as they continued to expand their presence in the industry, while also contributing to the community and a greener tomorrow.

A More Sustainable Future

QAF Auto expanded its BMW Electric Vehicle (EV) charging infrastructure in 2024 with new charging stations at Peak Club and The Abode Resort & Spa. This collaboration marks a significant milestone in the accelerating shift toward EVs, reflecting the company’s dedication to integrating eco-friendly practices into everyday life. With seven convenient locations and more to come, BMW Brunei proudly offers the largest charging network in the country, making sustainable driving easier than ever.

Bridging The Community Together

The overall winner will represent Brunei at the BMW Golf Cup World Final 2024 in Bangkok, Thailand. The BMW Golf Cup is the largest international tournament series for amateur golfers, with over 100,000 participants around the world.

Meanwhile, Brunei Half Marathon 2024 BMW Edition took place last December as the country’s first-ever and only World Athletics Certified Course. The event brought together an eager line-up of runners and fitness enthusiasts who participated in the following categories:

21km race, 10km race and 2km joy run. To celebrate the astounding display of athletic performance, the top three winners in the BMW 21km men’s and women’s categories were awarded an opportunity to participate in one of the world’s most prestigious sporting events, the BMW Berlin Marathon.

Bigger, Better, Bolder

QAF Auto welcomed 2025 with the official unveil of BMW X3 20 xDrive M Sport and X3 20 xDrive Premium in January. The BMW X3 delivers the ultimate driving experience customers have come to expect from the brand, while combining the latest BMW design language and powertrain innovations.

“We are proud to present the all-new version of BMW’s global best-selling model in 2023,” said General Manager Alisa Khoo. She described the newly launched BMW X3 as “the perfect blend of capability, comfort, and dynamic driving”.

The new edition’s aura of modernity and enhanced product substance adds another chapter to the BMW X3 success story – one that first began in 2003. Since establishing the Sports Activity Vehicle (SAV) segment in the premium midsize class, the BMW X3 has been instrumental in the steady growth in popularity of the BMW X models.

The all-new BMW X3 is equipped as standard with aerodynamic wheels, while the cabin blends robust SAV functionality with ample spaciousness. Both new variants feature the 48V mild hybrid technology with enhanced efficiency and rapid power delivery. “As we enter 2025, I’m confident the all-new BMW X3 is poised to further solidify BMW’s position as the leading premium automotive brand in Brunei,” she said.

QAF Auto looks to reassess its goals for the future as the interest in BMW cars continues to grow in Brunei. One element though will always remain constant: its promise to provide efficient, value-added services to all its customers.