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Borneo Bulletin Yearbook 2023
fully-fledged daily newspaper, with
QAF acquiring full ownership. The
change saw remarkable success and
Borneo Bulletin
became the most
effective mass market medium in
Brunei.
At present, the circulation per issue
averages 25,000 copies daily and
30,000 copies over the weekend.
The
Borneo Bulletin
also has a strong
digital presence, with over 198,000
followers on Instagram at the time of
writing and an average of 3.3 million
impressions on the website monthly.
The
Borneo Bulletin
is the main
source of information on local,
regional and foreign affairs, as well
as business news. Detailed stock
market reports of the Singapore,
Kuala Lumpur and regional stock
exchanges are carried for the
benefit of Bruneian businessmen
and investors. In addition to the
more serious news, the newspaper
carries sports, lifestyle and leisure
pages. From a modest weekly news-
sheet which started in 1953,
Borneo
Bulletin
is the most trusted, most
influential and the foremost print
media in the Sultanate today, with a
steadily growing loyal readership.