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Borneo Bulletin Yearbook 2021
IMAGINE
Since announcing its launch in December 2019,
and officially providing telecommunications
services encompassing broadband, mobile and
bundle plans from January 24, 2020, imagine
over the past 12 months has gone on to achieve
a number of milestones, cementing presence in
Brunei’s telecommunications industry.
Aimed at providing Bruneians with more telco
service options including mobile prepaid and
postpaid as well as value-added services for
corporate and enterprise clients, imagine was
formed following a transformation in the industry
to meet the ever-increasing demand for data
connectivity as the nation continues towards
digitalisation.
For this year, imagine will adopt and aims to fulfill
another benchmark that involves the evolution of
broadband consumption in the country as part of
the national agenda.
With sights set on improving Internet service
experience within households and businesses,
imagine CEO Suzannawati binti Haji Suharju
explained that the company will leverage on
improvements in Brunei’s network infrastructure
that can now support higher bandwidth for the
average household where the speed can reach
50Mbps and higher.
Coupled with more value data packages imagine
has to offer, this improved service speed brings
possibilities of enhancements to everyday living
and user experience. Encouraging the use of such
speeds among the average user would elevate
Brunei’s position as a developing nation, thus
propelling the country onto a more competitive
international platform.
“By encouraging the use of high-speed Internet
where we aim to encourage the use of over
50Mbps among majority of the population, we
will be on par with many of our regional and
international counterparts whose economies and
societies are thriving thanks to the adoption of
high-speed broadband,” said Suzanna.
Following imagine’s Smart Home launch in 2020
and in line with the country’s Smart Nation
initiative, imagine strives to deliver quality
service as a telco provider towards realising
Brunei Vision 2035’s digital aspiration, and
together explore what can be achieved as a
society with high-speed Internet.