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ENTREPRENEURSHIP
START-UPS
The COVID-19 pandemic has disrupted
businesses all around the world including Brunei
Darussalam, especially among micro, small and
medium enterprises (MSMEs). Several local
startups share insights into the pandemic’s
affects and their business recovery initiatives.
TRACK & ROLL
While the pandemic affected the sales of many
companies, it also brought digital development
to Brunei. The government’s swift reaction to
the pandemic had given Brunei a tremendous
push towards digitisation, which bene tted all
technology companies as a whole, said Simon
Soo, one of the founders of Track & Roll.
Founded by Simon Soo, Jason Ngo and Kannan
Murugan, Track & Roll is a human resource (HR)
management company aiming to digitise the HR
management space.
It is estimated that over 60 per cent of SMEs
globally are accustomed to conventional HR
administrative and payroll processes, using
pen and paper. In addition to requiring a lot of
physical space for data storage, it is also time
and labour intensive and more prone to human
error. Track & Roll is a fully cloud-based HR
management system that consolidates core
HR administrative and payroll functions into
a single platform. It runs on a ‘Software as a
Service’ (SaaS) subscription model, designed
to deliver affordable and seamless HR
services.
Since its founding in 2017, Track & Roll has
garnered a number of awards including Top 10
Best Start-Ups of the Year and the Brunei ICT
Award.
The company has represented Brunei in
various competitions including the Asia Pacific
ICT competition in Bangladesh. In 2019, Track
& Roll was the Echelon Brunei Grand Winner,
representing Brunei to compete with the Top
100 in Asia.