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BAIDURI BANK
From a humble shop lot office in 1994 to
becoming the largest conventional bank in
Brunei Darussalam, Baiduri Bank has grown
in strides over its 25 years of operation and its
achievements have been recognised by numerous
international publications.
According to Ti Eng Hui, Chief Executive Officer
(CEO) of Baiduri Bank, “Our successes and
position in the economy can be attributed towards
our commitment to local projects, interests and
clients, our responsiveness to react to changes
and the foresight to anticipate changes in the
global and regional economy, as well as our
global outlook.”
Baiduri Bank’s core businesses comprise Retail
Banking, Corporate and Institutional Banking. Its
wholly owned subsidiaries Baiduri Finance and
Baiduri Capital specialise in consumer financing
and investment solutions respectively.
Technological achievements
In keeping with the digital banking movement,
Baiduri Bank has developed several mobile
applications and online platforms for individuals
and businesses such as Baiduri b.Digital Personal
and Business i-Banking. The bank’s subsidiary,
Baiduri Finance, also offers a standalone mobile
app called the Baiduri Finance Mobile App
primarily for hire purchase payments among
others.
Among their other digital innovations is the
introduction of Brunei’s first online securities
trading platform. “Through our subsidiary,
Baiduri Capital, we provide the opportunity for
our customers to invest in major stock markets
including Singapore, Hong Kong (including the
Shanghai-Hong Kong Stock Connect), Malaysia
and the United States,” Ti explained. “Our secure
online trading portal allows customers to obtain
quotes, place orders and review their account
status and balance at their convenience.”
Baiduri Bank is the first and only bank in
Brunei to offer an e-payment solution through
MerchantSuite, an online platform facilitating
the issuance of invoices and card payments
without requiring an e-commerce website.
MerchantSuite enables local small and medium
enterprises to extend their market reach by
allowing shoppers to pay online with any Visa,
Mastercard or American Express cards.
Baiduri Bank has also partnered with one of
Brunei’s largest telecommunications providers,
DST, to launch an e-wallet. With this partnership,
Baiduri Bank and DST aim to create the largest
digital ecosystem in Brunei with connectivity to
regional and international payment platforms.
In terms of data security, Baiduri Bank is the first
and only bank in Brunei to be PCI-DSS certified,
upholding the global data security standard for
processing, transmitting and storing cardholder
data. Baiduri Bank is certified to the latest
industry standard, PCI-DSS Version 3.2.1.
Building for the future
In line with the nation’s agenda to build a highly
skilled workforce, Baiduri Bank has invested
heavily towards human capital development.
“We have an agreement with world renowned
Moody’s Analytics for the provision of a
structured e-learning solution for our employees
under various divisions of the bank. This is a first
of its kind for a Brunei bank,” said Ti.
Other initiatives include the implementation of
SAP Success Factors
, a world-leading provider of
human capital management systems, as well as
the launch of the Baiduri Management Associate
Programme, aimed to provide a solid foundation
in banking through job rotations under the
guidance of experienced managers.
Nurturing the local enterprises
Baiduri Bank continues to play an active role in
various local business development programmes.
In partnership with Darussalam Enterprise
(DARe), the bank has introduced the
Baiduri SME
Empowerment Series
. According to the CEO, the
initiative is aimed at implementing a series of