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78

BAIDURI BANK

From a humble shop lot office in 1994 to

becoming the largest conventional bank in

Brunei Darussalam, Baiduri Bank has grown

in strides over its 25 years of operation and its

achievements have been recognised by numerous

international publications.

According to Ti Eng Hui, Chief Executive Officer

(CEO) of Baiduri Bank, “Our successes and

position in the economy can be attributed towards

our commitment to local projects, interests and

clients, our responsiveness to react to changes

and the foresight to anticipate changes in the

global and regional economy, as well as our

global outlook.”

Baiduri Bank’s core businesses comprise Retail

Banking, Corporate and Institutional Banking. Its

wholly owned subsidiaries Baiduri Finance and

Baiduri Capital specialise in consumer financing

and investment solutions respectively.

Technological achievements

In keeping with the digital banking movement,

Baiduri Bank has developed several mobile

applications and online platforms for individuals

and businesses such as Baiduri b.Digital Personal

and Business i-Banking. The bank’s subsidiary,

Baiduri Finance, also offers a standalone mobile

app called the Baiduri Finance Mobile App

primarily for hire purchase payments among

others.

Among their other digital innovations is the

introduction of Brunei’s first online securities

trading platform. “Through our subsidiary,

Baiduri Capital, we provide the opportunity for

our customers to invest in major stock markets

including Singapore, Hong Kong (including the

Shanghai-Hong Kong Stock Connect), Malaysia

and the United States,” Ti explained. “Our secure

online trading portal allows customers to obtain

quotes, place orders and review their account

status and balance at their convenience.”

Baiduri Bank is the first and only bank in

Brunei to offer an e-payment solution through

MerchantSuite, an online platform facilitating

the issuance of invoices and card payments

without requiring an e-commerce website.

MerchantSuite enables local small and medium

enterprises to extend their market reach by

allowing shoppers to pay online with any Visa,

Mastercard or American Express cards.

Baiduri Bank has also partnered with one of

Brunei’s largest telecommunications providers,

DST, to launch an e-wallet. With this partnership,

Baiduri Bank and DST aim to create the largest

digital ecosystem in Brunei with connectivity to

regional and international payment platforms.

In terms of data security, Baiduri Bank is the first

and only bank in Brunei to be PCI-DSS certified,

upholding the global data security standard for

processing, transmitting and storing cardholder

data. Baiduri Bank is certified to the latest

industry standard, PCI-DSS Version 3.2.1.

Building for the future

In line with the nation’s agenda to build a highly

skilled workforce, Baiduri Bank has invested

heavily towards human capital development.

“We have an agreement with world renowned

Moody’s Analytics for the provision of a

structured e-learning solution for our employees

under various divisions of the bank. This is a first

of its kind for a Brunei bank,” said Ti.

Other initiatives include the implementation of

SAP Success Factors

, a world-leading provider of

human capital management systems, as well as

the launch of the Baiduri Management Associate

Programme, aimed to provide a solid foundation

in banking through job rotations under the

guidance of experienced managers.

Nurturing the local enterprises

Baiduri Bank continues to play an active role in

various local business development programmes.

In partnership with Darussalam Enterprise

(DARe), the bank has introduced the

Baiduri SME

Empowerment Series

. According to the CEO, the

initiative is aimed at implementing a series of