149 / 276
147
BUSINESS SECTORS
its shipments maintain smooth sailing
even during the pandemic through
strategic alliance with its overseas
partners, as well as the leadership of
the HODs.
In an interview with the
Borneo
Bulletin Yearbook
, Ben Foods Deputy
General Manager Darren Yap said the
company has taken steady paces in
its business journey and integrated
well amid the fast-changing business
environment. Its recent joint venture
into aquaculture is a partnership with
a local fish farm, pioneering its future
business strategy outside its usual
business module.
The signing of the distributorship
agreement
between
Barramundi
Group (B) Sdn Bhd and Ben Foods
took place on March 14, 2023.
Kühlbarra is the brand name of the
group’s sustainably and ocean-grown
barramundi fish, now produced locally
in Brunei as a sustainable quality
product for the Brunei market.
With the yearbook’s theme being
‘Building the Future’, the deputy
general manager said it is in line with
Chief Executive Officer of QAF Brunei
Group Albert Lau’s vision for the
future, ‘Moving Forward Together’.
For Darren, building the future is
equivalent to creating a new business
or envisaging a new opportunity.
“Ensuring the longevity of a business
is an important task for every leader in
the organisation,” he said.