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BUSINESS SECTORS
Apart from ‘prime and heritage
products’ such as Kampong Ayer and
Bandar Seri Begawan, the Tourism
Development
Department
has
also added new products through
collaborations with district offices,
by using activities from village
consultative councils for tourism
products.
The department has also started
promoting
Meetings,
Incentives,
Conferences and Exhibitions (MICE)
tourism that are popular in Singapore
and Hong Kong by organising media
conferences and exhibitions.
Last year, 8,000 visitors were recorded
in a hybrid conference organised by
the MPRT, and the ministry already has
the foundation in place to organise
international conferences and hopes
that MICE tourism will further develop.
Meanwhile, digital technology has
been used to promote Brunei tourism
and offer more convenience to
tourists, such as making use of digital
marketing through social media and a
pilot project for a mobile phone app
that provides more information in
different languages.
Omar ‘Ali Saifuddien Mosque, Bandar Seri Begawan