

138
Borneo Bulletin Yearbook 2023
Creative Industry
The creative industry embodies
innovation and has the potential to
develop Brunei Darussalam’s economy
as the country takes a step forward to
better prepare for the future.
Despite obstacles brought about
due to the COVID-19 pandemic, the
creative industry continues to produce
new creators, innovators and streams
of income, even gaining notice from
those outside Brunei.
Various
organisations
have
acknowledged the importance of
the creative industry not only by
recognising individuals and key
players but also finding ways to further
develop and stimulate the industry.
In June 2022, the Authority for Info-
communications Technology Industry
of Brunei Darussalam (AITI) organised
the inaugural Brunei Content Festival
Awards Night 2022 in conjunction with
Digital Technology Week of the Brunei
Mid-Year Conference and Exhibition
2022 (Brunei MYCE 2022).
During the event, AITI Chief Executive
Ir Haji Jailani bin Haji Buntar said the
awards act as a competition platform
to recognise content creators,
producers,
directors,
filmmakers
and local content arts activists in the
broadcasting sector as part of AITI’s
efforts to stimulate innovation and