141 / 276
139
BUSINESS SECTORS
creativity in content creation. The
awards were also held to encourage
the development and production of
high quality content with the potential
to be commercially distributed and
broadcast on television platforms or
over-the-top (OTT) services.
“AITI hopes that the platform provided
by the Brunei Content Festival will
encourage content creators in
the country to produce more high
quality content that can compete on
the international stage to penetrate
regional and global markets,” he
added.
The competition was open to two
categories – Industry and Open. The
Open category featured four awards:
Best Social Media Content, Best Short
Film, Short Music Video and Best Short
Film under the Institute of Higher
Learning. Meanwhile, the Industry
category competed four awards
namely Best Drama, Best Comedy,
Best Horror and Best Performance
Advertisement. Seventy-two entries
were received during the period of the
competition.
Another existing platform which has
been substantial in aiding the creative
industry is the Progresif Media app,
an online streaming app featuring
content from home-grown creators.
As reported in June 2022, Progresif
Media has expanded into 27 countries
and garnered more than 4,000 users
globally since its launch in September
2021.
Progresif Media can be streamed on-
the-go across all platforms, including
through the Progresif Media website
and via the mobile app. It is also
accessible to all users on all providers.
Progresif Media is
committed to empower
content producers
by providing them
the resources and
opportunities they
require to expand and
monetise their work as
content creators.
The subscription-basedplatformtakes
pride in being the ‘Home of Bruneian
Content’, which includes short
films, series, music and podcasts. In
supporting local content creators,
Progresif Media aims to provide fresh
content to local and global audiences
with new content releases and live
radio shows every week. The platform
allows creators to generate revenue
through a revenue sharing scheme
that will see the content creators paid
for every stream.
“Progresif Media is committed to
empower content producers by
providing them the resources and
opportunities they require to expand
and monetise their work as content
creators,” said Head of Progresif
Media Olivia Ong.
Local talents such as singers and
songwriters have also been recently
acknowledged by artistes outside
of Brunei. In August 2022 during the
Minister of Culture, Youth and Sports Dato Seri Setia Awang Haji Nazmi bin Haji Mohamad and award
recipients at the Brunei Content Festival Awards Night 2022