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BUSINESS SECTORS
Since 2015, international tourist arrivals have continued
to show a positive trend towards the development of
tourism in Brunei Darussalam.
According to Brunei Tourism at the ASEAN Tourism
Forum 2020 media briefing, Brunei received
213,007 international tourists by air from January
to August 2019. The figure surpasses last year’s
total tally of 183,637.
The contributing factor for the increase of 16 per cent
year-on-year in 2019 was the high impact of travel
demands from the Far East market such as China, South
Korea and Japan. Improvements in air connectivity, local
events and international sporting meets also contributed
to the increase in tourist arrivals.
Brunei Tourism market’s focus for the coming years
includes eco-tourism, community-based tourism, Islamic
tourism, sports and adventure, and educational tourism.
The Brunei-China Year of Tourism 2020 was officially
launched on January 17, 2020, a year-long event that
will witness people-to-people and cultural exchanges
while building wider business and trade connections in
areas beyond tourism.
China is one of the top source markets for tourist
arrivals for Brunei, contributing to 43,000 tourist
arrivals by July 2019. From 2017 to 2018, the number
of Chinese tourist arrivals increased by over 20 per
cent from 54,125 to 65,563.
The tourist traffic and economic growth between the
two countries are expected to receive a boost with
the launch of the Brunei-China Year of Tourism 2020,
together with direct and increased air connectivity
between the two countries, such as the newly launched
route of Royal Brunei Airlines (RB) to Beijing.
TOURISM