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THE ENERGY SECTOR
BRUNEI SHELL MARKETING: 60 YEARS
AND GETTING STROGER
Brunei Shell Marketing Company Sdn Bhd (BSM)
began its operations in 1959 as a joint venture
between the Brunei Government and Shell Overseas
Holding Limited. As the sole fuel supplier in the
country, BSM’s evolution over the past 60 years was
built on the solid foundation of its strong relationship
— be it with their own people or customers —
that have formed the backbone of its sustainable
success.
BSM has a wide range of products, distributed
across various industries. The company’s product
portfolio includes fuel for road vehicles and aircraft,
premium Shell lubricants, drilling fluid for the oil and
gas industry, as well as bitumen for laying roads,
pavements and other surfaces.
Today, there are 36 retail petrol stations across the
country with over 500 million litres of fuel sold per
year. BSM operates from its main office in Bandar
Seri Begawan and Brunei International Airport
Aviation Depot.
BSM Latest pride: Shell V-Power
InFebruary2020,BSMunveiledtwonewfuelvariants,
Shell V-Power Gasoline and Shell V-Power Diesel.
The new fuels are designed to deliver enhanced
performance and efficiency. The fuels were launched
by His Royal Highness Prince Haji Al-Muhtadee
Billah ibni His Majesty Sultan Haji Hassanal Bolkiah
Mu’izzaddin Waddaulah, the Crown Prince and
Senior Minister at the Prime Minister’s Office, and
Chairman of BSM’s Board of Directors.
Shell V-Power Gasoline is currently available at 14
petrol stations, whereas Shell V-Power Diesel is
available at seven retail stations. Existing quality
fuels, namely Shell Premium, Shell Super, Shell
Regular and Shell Diesel, remain unchanged and
will continue to be available for the public.
BSMPeople: The Greatest Asset
At the heart of BSM’s mission is to make sure that
people get to their destinations safely and making
sure goods are delivered on time, whether it is
on land, sea or air. This is enabled by BSM’s 100
committed employees, of which 98 per cent are
locals who are equipped with different skill sets to
facilitate business operations.
“We are also able to leverage on our Shell
International standards, and this is the benefit of
being a part of the Shell Group because it enables us
to pull expertise that we need from the global experts
in the respective areas for trainings and assignments
to ensure our staff have the right competencies,” said
BSMManaging Director Muhammad Norshafiee bin
Dato Paduka Haji Abdul Jalil.
BSM engages global experts in respective areas to
hone the skills of its employees. BSM also sends its
employees on international assignments, who then
return to the country and transfer their knowledge
via coaching and mentoring.
Contributions to the Nation:
Land, Sea and Air
BSM takes great pride in fueling the nation and the
everyday lives of the Bruneian people. Its fuels have
powered vehicles in Brunei for the last 60 years.