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Borneo Bulletin Yearbook 2020
On average, BSM supplies Jet A-1 fuel daily to
25 aircraft at the Brunei International Airport.
In 2014, BSM Aviation achieved ISO Certified
14001 and 9001. The team was awarded Bronze
Goal Zero by Shell Aviation Global in 2007,
followed by Gold in 2011 and 2012, then the
Platinum award in 2013. The awards indicate
BSM’s Aviation’s success in remaining Lost Time
Injury (LTI) free for the past 24 years.
Embedding Safety Culture
The BSM road transport operations add-up
to more than 270,000 man-hours and covers
approximately 3.4 million kilometres annually.
Despite the significant exposure, BSM and its
partners have recorded over five million-man
hours LTI free in the last six years, delivering an
average of about one million litres of gasoline
and diesel and about one million litres of aviation
fuel per day.
“Despite these achievements, we remain vigilant
at all times, accidents are something that can
happen anytime so we are always careful to
make sure strong safety standards are observed
because we want everyone to go home to their
families safe,” he added.
Prioritising the safety of its employees, BSM
implemented a ‘guardian’ system in its delivery
tankers. According to the Managing Director, the
system uses a camera that detects micro facial
movements of the driver. If the camera detects
any distractions or sign of fatigue, the driver will
be alerted immediately and the control centre
will be flagged.
As part of its efforts to cascade safety measures
to the public, especially in filling stations, BSM
has stepped up road shows and campaigns to
spread safety awareness such as the Fill Safe,
Feel Safe campaign in 2019.
Supporting Community Development
As a company that has been deeply engrained
with the history of the oil and gas industry in
Brunei, BSM places high importance on its ties
with the community. BSM supports sustainable
community development through its Corporate
Social Responsibility (CSP) initiatives, sponsoring
events that promote innovation, creativity,
cultural heritage and local entrepreneurship.
Furthermore, starting in 2020, BSM will be
sponsoring students to further their education at
tertiary level overseas or locally and come back
as new professionals of BSM, said Muhammad
Norshafiee. The company will also recruit fresh
graduates for its marketing, commercial and
retail departments.
Excitement Awaits the Future
With a strong brand and market presence forged
for the past 60 years, BSM is a well-respected
veteran in the fuel industry and is currently
exploring into venturing into new areas.
“With digitalisation in all aspects of life and
the Internet of Things (IOT), especially through
smartphones, and with our young population,
there are vast opportunities out there that
remain untapped,” said Muhammad Norshafiee.
Making use of data analytics is high on BSM’s
agenda, he added. By collecting and analysing
data, BSM can understand its customers better
and focus on offering personalised services,
as well products and services outside the fuel
sector.
“There are a lot of opportunities for us. Everyone
goes to our filling stations at some point in the
day or in the week. So we have the opportunity
to offer new products and services which are
convenience related such as food or beverages,
even various services in partnership with other
service providers,” he said.