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72

Borneo Bulletin Yearbook 2020

Baiduri Bank began its digital journey in 2002

when it became the first bank in the country

to launch an Internet banking platform. Over

the years, the bank invested in technological

advancements to bring new products and

services to its customers and meet their

evolving needs.

Today, most customers use their mobile phones

and tablets to do their banking. As omnichannel

takes hold in financial services, the digital

experience is becoming a crucial aspect of

Baiduri Bank’s business strategy.

Customer experience through enhanced

digital services

Baiduri Bank recently unveiled a new digital

banking and lifestyle platform, Baiduri b.Digital

Personal, available in mobile app and web

versions. Key features include the use of soft

token, touch ID, fingerprint and facial recognition.

The mobile app version carries features such as

password generation for transactions; retirement

and loan calculator; the latest promotions and

offers; and the purchase and redemption of

e-coupons.

The bank’s finance arm, Baiduri Finance, offers

a mobile app that allows customers to pay their

monthly Hire Purchase instalments online. The

app also includes motor insurance renewals, hire

purchase calculator as well as a used vehicle

tender section and a guide to submitting a tender.

Baiduri Bank is the first and only bank in Brunei

Darussalam to offer MerchantSuite, an online

platform for merchants that facilitates card

payments through social media without needing

a website, a major barrier for sole proprietors and

micro enterprises due to the cost. Local businesses

Baiduri Bank Group Embraces Brunei’s Smart Nation Drive