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BUSINESS SECTORS
Growing with the community
With regard to corporate social responsibility
(CSR) initiatives, one of Progresif’s focus areas
is contributing to the education sector across the
country.
“The youth are our future leaders and we
need to equip them with right tools and
platform,” she said. In 2020, Progresif signed a
memorandum of understanding with the Ministry
of Education (MoE) to improve connectivity
and provide better access to online learning.
Progresif is also excited to introduce a new CSR
initiative this year, known as the Donate Data
campaign, where Progresif equips 10 schools
with high-speed broadband, and enables the
public to join the cause by donating data via
SMS donations to help schools have better
connectivity, said the CEO.
Together with MoE, Progresif is also working on
skill-sharing and cross-training with programmes
with teachers and offering career advice to
students in collaboration with professionals from
several industries.
She highlighted that Progresif is more than just
about products and services, and that CSR is
a large part of the company. “It is in our DNA
because if the community thrives, we thrive, and
our customers will be happy to see that their
dollars spent with us also goes back to building
the community.”
Taking Progresif to the next level
With stronger competition within the telco
industry, Hajah Nurul Haniah said they are
striving to deliver customers better value for
money, making sure that anyone who spends
with Progresif enjoys uncompromised services
and a full ecosystem of digital products that
make life better.
“Of course,” the CEO added, “improving upon
customer experience is one of our main priorities
and we’ll continue to dedicate a lot of time and
effort towards progress in this area”.
“It might not be immediate but it’s a journey
and that journey is something customers should
definitely look forward to,” she said. One way
in which the brand has already begun this has
been their retail transformation, aiming to ‘go to
the customer’ instead of the other way around.
So far, Progresif has launched ‘Street Teams’
and pop-up stores to become accessible in more
areas.
Aside from improving customer experience, the
CEO also mentioned Progresif’s plans of working
with various online marketplaces. This will
further help the business ecosystem grow while
also complementing their products and services.
The CEO also shared its plans to expand Progresif
Events this year, an online booking platform
that enables users to view events happening in
Brunei and purchase e-tickets online. Progresif
Events first launched in 2019, but it has slowed
down since the onset of the pandemic and is
underutilised at the moment.
As the country gears towards achieving its
goals to be a Smart Nation and achieving its
Digital Economy Masterplan in 2025, she said
it is important to look from the most basic and
simple things to improve the quality of our
day-to-day life.
“We’re all gearing towards the same objective,
to give end users more time in their hands
because everything else is done either digitally
or automatically. So, to be a Smart Nation,
it takes a whole-of-nation approach not just
from the government and industry, but also the
citizens in ensuring it is realised,” said the CEO.