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THE ENERGY SECTOR
BRUNEI SHELL MARKETING
The onset of the COVID-19 pandemic in Brunei
Darussalam in March last year has brought about
different sets of challenges to many businesses.
Through these trials, Brunei Shell Marketing
Company Sdn Bhd (BSM) has emerged stronger
and more resilient through adaptive and
capability-building measures that continue to
solidify its presence and reliability as the main
energy provider to the Sultanate.
BSM Managing Director Muhammad Norshafiee
bin Dato Paduka Haji Abdul Jalil said that the
business landscape has changed considerably
in the past year, forcing them to adapt while
running their business as usual.
“It probably reframed the perspectives of a lot of
people including us and allowed us to focus on
areas that really matter and further strengthen
those areas,” he said.
Throughout the toughest times, he said that BSM
is now in a better position by gaining deeper
understanding on key areas that really support
them as a business that they need to have a core
focus on.
“This puts us in a good footing for the years
ahead,” he added.
At the peak of the pandemic outbreak last
year, the Managing Director recalled that they
all had to work from home for at least two to
three months, where he said it has stress-tested
their capabilities, proving that they could still
work effectively and collaborate internally and
externally.
“We continued on with no one in the office
through digital tools and needed to be more
innovative in our approach to keep our business
running. So if we can work in those difficult
periods, it proves that as the situation improves
around the world, we will be in a strong position
when we enter that period,” he added.
Over six decades of service to Brunei
Being a part of everyone’s life in Brunei whether
it is on land, sea or air, Muhammad Norshafiee
said that BSM has also evolved along with the
country and community over time.
“When you are in the business of providing
energy and mobility, you need to move along
with time and whatever powers the country and
the people, that’s how our journey is interrelated
with the country and community,” he said.
BSM achieved a milestone for its 60 years of
operations in Brunei last year. The key highlight
of this achievement is the uninterrupted security
of supply in a safe, consistent and responsible
way, said the Managing Director.
With their strong focus on safety, BSM has also
maintained a strong safety record within their
business, reaching over 6,000,000 hours without
Lost Time Injury (LTI) while also playing an integral
part in educating the public in terms of safety.
Shell V-Power
Last year saw the introduction of new fuel
variants Shell V-Power to the public, and the
Managing Director said they have had a very
good response since its launch.
“A lot of people see the value in the new fuel
variant and at the end of the day, Shell V-Power
is more of a lifestyle choice. All our products
are quality products – but as with anything in
life, certain products offer more and what Shell
V-Power does is offer more convenience and
peace of mind for customers,” he said.
Since its launch in February last year, the data
shows that BSM has a core audience who will
only buy Shell V-Power, and the numbers are
consistent.