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Borneo Bulletin Yearbook 2021
“So these are the customers who really see
the value which is good to see, and it is quite a
sizable number so our plans moving forward is to
expand that by rewarding them for their loyalty
so that this core customer base grows,” he said.
Convenience for customers with
technology
Since the introduction of a pilot project for digital
and card payments at some petrol stations
last year, the Managing Director said that the
overwhelming response from the public will
see them expanding the feature to more filling
stations in the future.
In line with the digital economy and Smart
Nation initiatives laid out by the government,
one of BSM’s key strategies is to move forward
with digitalisation.
“As the community is fast-moving towards
digital platforms, that’s something we need to
fully embrace on, so what we are doing is end
to end that covers both our internal and also
customer-facing processes,” he said.
BSM is currently developing a mobile app
that will be launched later this year, offering
convenience of payments, rewards, as well as
information on their products and services.
Commitment to alternative energy
solutions
BSM remains fully committed to the energy
transition to alternative forms of energy and
is currently working closely with government
bodies who will be carrying its pilot project on
electric vehicles (EV).
The Managing Director said that they already
have in place EV technology, platforms and
solutions but are in the midst of aligning it
with the pilot project, adding that they are also
launching a non-fuel retail range of products and
services soon.
BSM in 2021 and beyond
BSM sees 2021 as the year to further strengthen
and improve their customers’ journey through
digital platforms, rewarding loyal customers and
providing them with a more holistic experience.
“We have been around for 60 years providing
fuel and associated products and services to our
customers, so this year is also the start of our
energy transition journey as alternative fuels come
to market, so we will be hopefully driving that
for Brunei and also offering other products and
services that are aligned with the mobility needs
of our customers,” said the Managing Director.