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115

BUSINESS SECTORS

Expanding into media and e-commerce

In April 2017, Progresif opened its own Startup Lab

to support the growth of local innovation and to assist

startups in their development. A few months later, the

company launched Brunei’s first app-based mobile

radio station to support the growing music and content

production industry in Brunei.

“The market in Brunei for mobile services is, by its nature,

finite,” said Paul. “New applications such as the Internet

of Things (IoT) will of course continue to drive a number

of connections. We believe an action of plan to embrace

media and e-commerce as a means of diversifying our

revenues, while continuing to focus on our core mobile

segments and further developing a presence in selected

local, government corporate and business markets.”

Moving forward

Progresif has made significant development over the last

few years. However, Progresif does not plan to stop and

settle. The Progresif CEO said there would always be

room for improvement.

“In every area of Progresif, however accomplished

we become, we’ll always look to do better,” said Paul.

“A key area, as I mentioned earlier, is that of customer

experience. We must be relentless in pursuit of absolute

excellence in everything we do that affects the way

people and organizations interact with us. In Progresif, we

have two types of people: those who serve the customer

and those who serve those who serve the customer.”

Progresif will continue their emphasis on innovation.

“We expect to enhance our media offers alongside the

magazine and the radio that exist today. We will be

adding new features to existing products and continuing

in our quest to offer the most effective customer service,

delivering an extraordinarily positive experience in every

interaction,” said Paul.