113 / 252
111
BUSINESS SECTORS
Apart from making young lives and their
education more meaningful, TelBru has also
pledged regular financial support for SMARTER
Brunei. This partnership aims to supplement the
NGO’s training and development programmes to
enhance the welfare and livelihood of individuals
living with autism.
Security is Paramount
In an era of Internet of Things (IoT) where everyone
is connected at all times, TelBru considers data
protection of its company and consumers of
utmost importance.
The company has invested heavily on anti-
DDoS software to ensure that our customers
are protected from DDoS attacks. It has done
extraordinarily in this area and it has also made
sure that all its large servers and computers are
firewalled.
Enhancing Human Capital at TelBru
TelBru is renowned for its commitment in
providing support for the career growth of its
employees. Today, the company employs more
than 900 staff in their dynamic and transformed
organisation.
To reach out to more customers and increase
broadband penetration in the country, TelBru
established the Direct Sales Department, creating
over 70 new jobs in 2018, comprising fresh
graduates and the long-term unemployed.
The company has trained them in sales techniques
and ethics and they have gone through our their
in-boarding process.
In the past 12 months, TelBru has attained over
1,800-man days of training conducted mostly in
the country, on top of specialist training overseas.
Plans for 2019
In February 2019, a nation-wide plan was
announced for the restructuring of the
telecommunication industry in Brunei. This plan
will see a consolidation of all telecommunication
network infrastructure in the country managed
under a new entity, which is a wholly owned
company of Darussalam Assets Sdn Bhd,
TelBru’s shareholder.
Upon the completion of the restructuring,
TelBru, along with the other telcos will focus on
retail operations with equal access to a unified
network infrastructure. This means that TelBru
will be able to offer mobile services along with
services that the company already delivers to its
customers.
This undoubtedly represents a challenging
period, but nevertheless an exciting period
for the industry with consumers getting to
experience a full suite of services at competitive
rates.
“We have to continue to innovate because
the competition will be tougher. But this is
good because when companies innovate and
compete, the winner is the consumer and this
is very important because this in turn fuels more
and more advances,” said Ahmad Jefri who is
carrying out the role as the Board Lead during
the restructuring exercise.
“I think there is a great opportunity that remains
untapped for the telecommunications community
and for Bruneians with ICT qualifications. There
is no reason why app developers can’t be
capitalised since Bruneians are ICT-savvy and I
believe we can do it for Brunei and also outside
the country.”
One particular area that Ahmad Jefri said
would potentially take off in large scale with
the restructuring of the industry is the future of
smart homes and applications. TelBru can help
smart homes get connected, giving them access
to technological solutions such as convenience,
security and even grocery shopping.