LOOKING AHEAD
MINI Brunei is proud to be part of this global story — and even prouder to
represent it in the Sultanate. With exciting developments ahead, including
digital services and more electric models, the future is bright, bold and
unmistakably MINI.
MINI’S CULTURAL AND
COMMUNITY IMPACT IN
BRUNEI
Over the years, MINI has becomemore than just a
car brand in Brunei — it’s a lifestyle symbol. From
weekend drives through Gadong to appearances
at roadshows and MINI owners gathering, MINI’s
presence echoes strongly with both young and
seasoned drivers who appreciate individuality
and innovation, while also supporting local
community events, car clubs and eco-friendly
initiatives.
MINI TODAY
Today, MINI Brunei offers a full range of models
— from the iconic 3-Door Hatch to the versatile
Countryman and even the exciting MINI Electric
for eco-conscious drivers. Located in the heart
of Bandar Seri Begawan, the MINI showroom
continues to deliver premium service, test-drive
experiences and genuine MINI accessories for
an ever-growing customer base.
THE GLOBAL CELEBRATION:
66 YEARS OF MINI
Following the celebration of MINI’s 66
th
birthday
globally last year (2025), the brand reflects on
a legacy that began with a simple idea — to
create a fun, efficient car for the people. From
its British roots to becoming a global icon,
MINI’s commitment to design, innovation and
community continues to drive its future.
In Brunei, MINI Brunei joined this worldwide
celebration by bringing together MINI owners
for a special loyalisation event — the MINI 66
th
Birthday Drive to Freme Rainforest Lodge,
Temburong. More than just a journey on the
road, this event celebrates the bond between
MINI and its passionate owners, honouring the
spirit of togetherness, adventure and the love of
driving that makes MINI truly unique.
Year 2022-MINI Big Love for the People:
Blood Donation Drive
Year 2022-MINI Big Love for the Planet: Tree
Planting
Year 2017-MINI Brunei held its first outbound
drive with MINI owners to neighbouring country
Malaysia, Miri
Year 2019–First MINI Driving Experience
Year 2025–Launched the first MINI EV
destination charging at LCB Annexe Building
Year 2025–Launch of the new MINI John Cooper
Works
Year 2024-Launch of the first-ever all-electric
MINI Aceman in November at The Mall, Gadong
Year 2024-MINI Brunei launched the New Gen
MINI
63




