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81

BANKING & FINANCE

Achievements

Over the years, the Baiduri Bank Group has been

recognised by many international publications.

In 2018, Baiduri was announced as the Best

Banking Group for Brunei by World Finance, the

Bank of The Year for Brunei by The Banker, as

well as the Domestic Retail Bank for Brunei by

Asian Banking and Finance. Baiduri was also

recognised for having the Credit Card Initiative

of the Year for Brunei by the Asian Banking and

Finance magazine.

One contributing factor is Baiduri’s major

upgrade of its branch network. The bank has

established bigger premises to serve its loyal

and dynamic customer base. Baiduri relocated

its Serusop, Tanjung Bunut, Kiulap and Seria

branches as well as developed a business hub to

cater to corporates and budding entrepreneurs.

A second factor is Baiduri Bank Group’s

uncompromising outlook on security. The

integrity of its customers’ data is of the utmost

importance. Baiduri is the first and only bank in

Brunei to be Payment Card Industry Data Security

Standard (PCI-DSS) certified. The PCI-DSS is a

recommendation imposed on Baiduri by the card

brands Mastercard and Visa.

A Truly Green Bank that Gives

The last few years have seen new developments

for Baiduri, including the construction of new

headquarters. In keeping with being a socially

responsible bank, Baiduri has laid the foundation

of the new headquarters, which is said to

incorporate sustainable, energy-efficient and

environmentally-friendly features.

Over the years, the Baiduri Bank Group ran

a number of initiatives contributing back to

society in many different ways. These include

Baiduri’s annual charity golf tournament, the

Baiduri Masters. The group raises funds for local

charities that cater to individuals with special

needs to alleviate their financial burden.

Other initiatives include the Let’s Give Back This

Ramadhan campaigns in which Baiduri personnel

help clean and repair a section of a home for a

deserving family as well as treat underprivileged

families in all four districts to groceries and

dinner.

The group also sponsors several organisations

and activities at varying levels that target

community development.

“We also have a goal of increasing financial

literacy in our community and this includes

providing access to financial planners and

holding a series of seminars and roadshows

with that specific aim. In that respect, among

many activities, we are the major sponsor of the

Junior Achievement Programme here in Brunei,

a global non-profit youth programme which aims

to develop financial literacy, work readiness

and entrepreneurship among students. Besides

providing financial support, Baiduri staff also

volunteer as facilitators in schools,” said Imhof.

Tailor-Made for Bruneians

As a banking group that is always aware of

the market and clients’ needs, Baiduri has

meticulously vetted and selected products and

services to suit its customers’ needs.

“We have a very diverse customer base and this

requires us to design a wide range of banking

products and services to satisfy the diverse needs

of the people of Brunei. We design our products

with a balanced approach between classic

banking services and the most technologically

advanced services, such as internet and mobile

banking,” said Imhof.

In keeping with the ebb and flow of technological

advancement, the digitisation of services for the

bank is their absolute priority. However, branch

banking is also important, particularly in terms of

providing personalised financial advice in face-

to-face meetings.

Diversification Drive

With its large excess liquidity, the Baiduri

Bank Group is able to contribute to the nation’s

economic diversification. As a local bank with

excess liquidity, Baiduri responds swiftly to its

clients’ requests, whether local or international,

to invest in diversification projects in Brunei.

Baiduri provides investors and corporates with a

full range of banking services and financing such

as Working Capital Financing, Trade Financing,

Project Financing, Fixed Asset Acquisitions and

Banker’s Guarantee.

Baiduri works closely with local and foreign

investors through their working relationship with

the Ministry of Finance and Economy (MoFE) and

Darussalam Assets (DARe). On the home front,

Baiduri works with DARe and Asia Inc Forum in

the Local Business Development workshop for

small and medium enterprises (SMEs).

Baiduri recently partnered with Brunei Shell

Petroleum (BSP) in their BSP Credit Facility

Program. This programme allows current and

future local contractors of BSP who meet the

programme’s criteria to get fast track service

in the reviewing and decision process of their

respective credit applications.