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BUSINESS SECTORS
Also mentioned were engaging discussions
through
online
consultation
between
policymakers, professionals, practitioners and
institutions to strengthen cultural heritage
management and tapping the benefits of
e-commerce to spur the development of the
creative industry.
With the rise of young content creators, Major
General (Rtd) Dato Paduka Seri Haji Aminuddin
Ihsan highlighted the importance of greater
synergy between relevant ASEAN sectoral
bodies and strategic partners to develop the
digital capabilities of micro, small and medium
enterprises (MSMEs) in the creative sector.
The ministers welcomed the progress of the
implementation of the Strategic Plan for Culture
and Arts (2016-2025). They also noted the
development of the key performance indicators
(KPI) for culture and the arts sector and looked
forward to the operationalisation of the KPI which
is approaching its mid-term implementation.
Platforms for Creatives
The creative industry is frequently related to
innovation and entrepreneurship, setting the
framework for self-employment, start-ups and
collaborations.
Bruneian youth are urged to pursue careers in
the creative industry to assist in developing the
Sultanate’s economy through their skills and
knowledge.
There are a number of platforms available for
creatives in the country. One of them is Progresif
Media app, Brunei’s first digital media streaming
platform launched on August 12, 2020 by
Progresif Sdn Bhd.
Progresif Media provides major possibilities for
the local media and content industry, as creators
will have a ready-made channel to host their
content and earn revenue from their works. The
app showcases the best local content alongside
the best of Hollywood and the region.
The Knowledge Hub (KHub) is another platform
intended for the development of the creative
and multimedia industry in Brunei through
programmes and activities run in partnership
with companies such as Microsoft and Sesame
World Technology.
KHub is located at Anggerek Desa Technology
Park, next to the iCentre which serves as an
incubator for budding technopreneurs and
product innovators.
Other platforms include Mahakarya Institute of
the Arts Asia, Brunei’s first filmmaking college;
Creative Space Art Gallery and Studio, which has
hosted numerous art galleries; and Relentless
Academy of Performing Arts, which aspires to
provide performing artists a venue to practise
and perfect their art.